Privacy Policy

1) Introduction and contact details of the responsible party

1.1  We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2  The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Ahmed Kacan, AHIM6, Auwiesen 3, 74889 Sinsheim, Germany, Tel.: +4915155620807, E-mail: info@ahim6.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1  When you use our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/referrer from which you accessed this page
• Browser used
• Operating system used
• IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

2.2  This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

We use the system of the following provider for hosting our website and displaying the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save your website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage duration in your web browser's cookie settings.

If any of the cookies we use process personal data, this processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can configure your browser to notify you when cookies are set and allow you to decide whether to accept them individually, or to exclude the acceptance of cookies in certain cases or entirely.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

5.1  Reviews.io

For review reminders, we use the services of the following provider: REVIEWS.io 2020 GmbH, Skalitzer Str. 104, 10997 Berlin, Germany

We will only transmit your email address and, if applicable, other customer data to the provider on the basis of your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, so that they can contact you with a review reminder via email.

You can revoke your consent at any time with effect for the future by notifying us or the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

5.2  WhatsApp Business

You have the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We use the so-called "Business version" of WhatsApp for this purpose.

If you contact us via WhatsApp regarding a specific transaction (for example, an order you have placed), we will store and use the mobile phone number you use with WhatsApp, as well as your first and last name (if provided), in accordance with Article 6(1)(b) of the GDPR, to process and respond to your inquiry. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address, or email address) in order to assign your inquiry to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g., regarding our range of services, availability, or our website), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to answer your inquiry via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business accesses the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of its parent company, Meta Platforms Inc., in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact data of users who have actually contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts, in accordance with Article 6(1)(a) GDPR, by accepting the WhatsApp Terms of Service upon first using the app on their device. The transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and settings options to protect your privacy, please refer to WhatsApp's privacy policy:https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.

The processing described above may involve data transfers to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

5.3  When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the respective form. This data is stored and used solely for the purpose of responding to your inquiry, contacting you, and for the associated technical administration.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it can be inferred from the circumstances that the matter has been conclusively resolved and provided that no statutory retention obligations exist.

6) Registration on the website

You can register on our website by providing personal data. The specific personal data processed for registration is determined by the input form used. We use the so-called double opt-in procedure for registration, meaning your registration is only complete once you have confirmed it by clicking the link in the confirmation email sent to you for this purpose. If you do not confirm your registration within 24 hours, it will be automatically deleted from our database. Providing the aforementioned data is mandatory. You may provide any further information voluntarily through our portal.

When you use our portal, we store your data required for contract fulfillment, including any payment information, until you permanently delete your account. We also store any voluntary data you provide for the duration of your portal use, unless you delete it beforehand. You can manage and change all this information in the secure customer area. The legal basis for this is Article 6(1)(f) GDPR.

Furthermore, we store all content you publish (such as public posts, wall entries, guestbook entries, etc.) in order to operate the website. We have a legitimate interest in providing the website with all user-generated content. The legal basis for this is Article 6(1)(f) GDPR. If you delete your account, your public statements, especially in the forum, will remain visible to all readers, but your account will no longer be accessible. All other data will be deleted in this case.

7) Comment function

When you use the comment function on this website, your comment, the date and time it was posted, and your chosen username will be stored and published on this website. Your IP address will also be logged and stored. This IP address is stored for security reasons and in case you, as the person posting the comment, infringes the rights of third parties or posts illegal content. We need your email address to contact you if a third party objects to your published content as being unlawful.

The legal basis for storing your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.

8) Use of customer data for direct marketing

8.1  Registration for our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for sending our newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving it. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you subscribe to the newsletter, we store your IP address, which is registered by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for sending you promotional material via the newsletter. You can unsubscribe from the newsletter at any time via the unsubscribe link provided in the newsletter or by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this privacy policy.

8.2  Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range via email. According to Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. The data processing is based solely on our legitimate interest in personalized direct marketing pursuant to Article 6 Paragraph 1 Letter f of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the data controller named at the beginning of this document. You will only incur transmission costs at the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

8.3  Klaviyo

Our email newsletters and other promotional email communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly email marketing, we forward your data provided during registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can handle the email distribution on our behalf.

Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also conducts statistical performance analysis of email campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but not combined with other data sets.

You can revoke your consent to email tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

8.4  SMS Marketing

On our website you have the option to register to receive SMS notifications about current offers, promotions and information about orders placed.

Your mobile phone number is mandatory for receiving SMS notifications. Providing further information is voluntary and will be used to personalize our communications with you.

For sending SMS messages, the so-called double opt-in procedure is used, which ensures that advertising SMS messages are only sent to you after you have expressly confirmed your consent to receive SMS messages by clicking on a verification link sent to the specified mobile phone number.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you register for SMS messaging, the date and time of registration are also stored in order to be able to trace any potential misuse of your mobile phone number at a later date. The data collected during registration will be used exclusively for the purpose of sending you promotional messages via SMS.

You can unsubscribe from SMS messages at any time by sending a corresponding message to the data controller named above, thereby revoking your consent with effect for the future. After unsubscribing, your mobile phone number will be immediately deleted from the mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is legally permitted and about which we inform you in this statement.

9) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These web beacons allow simple actions, such as website traffic, to be recorded, collected, and analyzed. The information generated by the cookie and/or web beacon about your use of this website (including your IP address) is generally transmitted to and stored on a Google server. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to analyze your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.
All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only take place if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Further information on Google's privacy policy can be found here:https://business.safety.google/intl/de/privacy/andhttps://www.google.de/policies/privacy/

10) Web analytics services

10.1  Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google (Universal) Analytics sets cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics, which is shortened, will not be merged with other Google data. The data collected through the use of Google (Universal) Analytics is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google (Universal) Analytics can be found athttps://business.safety.google/intl/de/privacy/,https://policies.google.com/privacy?hl=de&gl=deand underhttps://policies.google.com/technologies/partner-sites

Demographic characteristics:
Google (Universal) Analytics uses the special "demographic characteristics" feature to generate statistics about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals:
As an extension to Google (Universal) Analytics, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. Follow the instructions on this page:https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please see the following link:https://support.google.com/analytics/answer/7532985?hl=de

UserIDs:
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

10.2  Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics sets four cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics 4 can be found athttps://business.safety.google/intl/de/privacy/,https://policies.google.com/privacy?hl=de&gl=deand underhttps://policies.google.com/technologies/partner-sites

Demographic characteristics:
Google Analytics 4 uses the special "demographic characteristics" feature to generate statistics that provide information about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target groups for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals:
As an extension to Google Analytics 4, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. To do so, follow the instructions on this page:https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please see the following link:https://support.google.com/analytics/answer/7532985?hl=de

UserIDs:
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

11) Retargeting/remarketing and conversion tracking

11.1  Meta Pixel with enhanced data matching

Within our online service, we use the "Meta Pixel" service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

When a user clicks on one of our ads on Facebook or Instagram, the URL of our linked page is extended with a parameter using "Meta Pixel." This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself. Furthermore, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes like purchases, account logins, or registrations (extended matching). The cookie is then read and enables the transmission of the data, including the specific customer data, to Meta.

We use "Meta Pixel" with advanced matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they match the interests of users or have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called "Custom Audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard "Meta Pixel" feature, the enhanced matching function helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta, so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage guidelines (https://www.facebook.com/about/privacy/) can use the data. This data can enable Meta and its partners to display ads on and off Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to and stored on a Meta server; in this context, data may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

11.2  Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Details about the processing initiated by Google and how Google handles website data can be found here:https://policies.google.com/technologies/partner-sites

Further information about Google's privacy policy can be found here:https://business.safety.google/intl/de/privacy/andhttps://www.google.de/policies/privacy/

11.3  Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to advertise our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from these advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.

When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here:https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

To target advertising more effectively to users whose data we have obtained through business or similar relationships, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not gain access to unencrypted data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then only use the encrypted information to associate it with existing Google accounts that the individuals have created. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.

Customer data is only transferred to Google if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here:https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here:https://business.safety.google/intl/de/privacy/andhttps://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

12) Page functionalities

Google Customer Reviews (formerly Google Certified Shops)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. Your rating will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. The use of Google Customer Reviews may also involve the transfer of personal data to the servers of Google LLC in the USA.

Sie können Ihre Einwilligung jederzeit durch eine Nachricht an den für die Datenverarbeitung Verantwortlichen oder gegenüber Google widerrufen.

Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.

Weitere Hinweise zu den Datenschutzbestimmungen von Google finden sich hier: https://business.safety.google/intl/de/privacy/

13) Tools und Sonstiges

Cookie-Consent-Tool

Diese Website nutzt zur Einholung wirksamer Nutzereinwilligungen für einwilligungspflichtige Cookies und cookie-basierte Anwendungen ein sog. „Cookie-Consent-Tool“. Das „Cookie-Consent-Tool“ wird Nutzern bei Seitenaufruf in Form einer interaktiven Benutzeroberfläche angezeigt, auf welcher sich per Häkchensetzung Einwilligungen für bestimmte Cookies und/oder cookie-basierte Anwendungen erteilen lassen. Hierbei werden durch den Einsatz des Tools alle einwilligungspflichtigen Cookies/Dienste nur dann geladen, wenn der jeweilige Nutzer entsprechende Einwilligungen per Häkchensetzung erteilt. So wird sichergestellt, dass nur im Falle einer erteilten Einwilligung derartige Cookies auf dem jeweiligen Endgerät des Nutzers gesetzt werden.

Das Tool setzt technisch notwendige Cookies, um Ihre Cookie-Präferenzen zu speichern. Personenbezogene Nutzerdaten werden hierbei grundsätzlich nicht verarbeitet.

Kommt es im Einzelfall zum Zwecke der Speicherung, Zuordnung oder Protokollierung von Cookie-Einstellungen doch zur Verarbeitung personenbezogener Daten (wie etwa der IP-Adresse), erfolgt diese gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an einem rechtskonformen, nutzerspezifischen und nutzerfreundlichen Einwilligungsmanagement für Cookies und mithin an einer rechtskonformen Ausgestaltung unseres Internetauftritts.

Weitere Rechtsgrundlage für die Verarbeitung ist ferner Art. 6 Abs. 1 lit. c DSGVO. Wir unterliegen als Verantwortliche der rechtlichen Verpflichtung, den Einsatz technisch nicht notwendiger Cookies von der jeweiligen Nutzereinwilligung abhängig zu machen.

Soweit erforderlich, haben wir mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.

Weitere Informationen zum Betreiber und den Einstellungsmöglichkeiten des Cookie-Consent-Tools finden Sie direkt in der entsprechenden Benutzeroberfläche auf unserer Website.

14) Rechte des Betroffenen

14.1 Das geltende Datenschutzrecht gewährt Ihnen gegenüber dem Verantwortlichen hinsichtlich der Verarbeitung Ihrer personenbezogenen Daten die nachstehenden Betroffenenrechte (Auskunfts- und Interventionsrechte), wobei für die jeweiligen Ausübungsvoraussetzungen auf die angeführte Rechtsgrundlage verwiesen wird:

• Auskunftsrecht gemäß Art. 15 DSGVO;
• Recht auf Berichtigung gemäß Art. 16 DSGVO;
• Recht auf Löschung gemäß Art. 17 DSGVO;
• Recht auf Einschränkung der Verarbeitung gemäß Art. 18 DSGVO;
• Recht auf Unterrichtung gemäß Art. 19 DSGVO;
• Recht auf Datenübertragbarkeit gemäß Art. 20 DSGVO;
• Recht auf Widerruf erteilter Einwilligungen gemäß Art. 7 Abs. 3 DSGVO;
• Recht auf Beschwerde gemäß Art. 77 DSGVO.

14.2 WIDERSPRUCHSRECHT

WENN WIR IM RAHMEN EINER INTERESSENABWÄGUNG IHRE PERSONENBEZOGENEN DATEN AUFGRUND UNSERES ÜBERWIEGENDEN BERECHTIGTEN INTERESSES VERARBEITEN, HABEN SIE DAS JEDERZEITIGE RECHT, AUS GRÜNDEN, DIE SICH AUS IHRER BESONDEREN SITUATION ERGEBEN, GEGEN DIESE VERARBEITUNG WIDERSPRUCH MIT WIRKUNG FÜR DIE ZUKUNFT EINZULEGEN.

MACHEN SIE VON IHREM WIDERSPRUCHSRECHT GEBRAUCH, BEENDEN WIR DIE VERARBEITUNG DER BETROFFENEN DATEN. EINE WEITERVERARBEITUNG BLEIBT ABER VORBEHALTEN, WENN WIR ZWINGENDE SCHUTZWÜRDIGE GRÜNDE FÜR DIE VERARBEITUNG NACHWEISEN KÖNNEN, DIE IHRE INTERESSEN, GRUNDRECHTE UND GRUNDFREIHEITEN ÜBERWIEGEN, ODER WENN DIE VERARBEITUNG DER GELTENDMACHUNG, AUSÜBUNG ODER VERTEIDIGUNG VON RECHTSANSPRÜCHEN DIENT.

WERDEN IHRE PERSONENBEZOGENEN DATEN VON UNS VERARBEITET, UM DIREKTWERBUNG ZU BETREIBEN, HABEN SIE DAS RECHT, JEDERZEIT WIDERSPRUCH GEGEN DIE VERARBEITUNG SIE BETREFFENDER PERSONENBEZOGENER DATEN ZUM ZWECKE DERARTIGER WERBUNG EINZULEGEN. SIE KÖNNEN DEN WIDERSPRUCH WIE OBEN BESCHRIEBEN AUSÜBEN.

MACHEN SIE VON IHREM WIDERSPRUCHSRECHT GEBRAUCH, BEENDEN WIR DIE VERARBEITUNG DER BETROFFENEN DATEN ZU DIREKTWERBEZWECKEN.

15) Dauer der Speicherung personenbezogener Daten

Die Dauer der Speicherung von personenbezogenen Daten bemisst sich anhand der jeweiligen Rechtsgrundlage, am Verarbeitungszweck und – sofern einschlägig – zusätzlich anhand der jeweiligen gesetzlichen Aufbewahrungsfrist (z.B. handels- und steuerrechtliche Aufbewahrungsfristen).

Bei der Verarbeitung von personenbezogenen Daten auf Grundlage einer ausdrücklichen Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO werden die betroffenen Daten so lange gespeichert, bis Sie Ihre Einwilligung widerrufen.

Existieren gesetzliche Aufbewahrungsfristen für Daten, die im Rahmen rechtsgeschäftlicher bzw. rechtsgeschäftsähnlicher Verpflichtungen auf der Grundlage von Art. 6 Abs. 1 lit. b DSGVO verarbeitet werden, werden diese Daten nach Ablauf der Aufbewahrungsfristen routinemäßig gelöscht, sofern sie nicht mehr zur Vertragserfüllung oder Vertragsanbahnung erforderlich sind und/oder unsererseits kein berechtigtes Interesse an der Weiterspeicherung fortbesteht.

Bei der Verarbeitung von personenbezogenen Daten auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO werden diese Daten so lange gespeichert, bis Sie Ihr Widerspruchsrecht nach Art. 21 Abs. 1 DSGVO ausüben, es sei denn, wir können zwingende schutzwürdige Gründe für die Verarbeitung nachweisen, die Ihre Interessen, Rechte und Freiheiten überwiegen, oder die Verarbeitung dient der Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.